Director of Sales and Marketing | United Rentals
Mid-Atlantic Region | 26+ Years of Leadership
With more than 26 years of distinguished service at United Rentals, Larry Kuebler is a respected
leader in the equipment rental industry and currently serves as Director of Sales and Marketing
for the Mid-Atlantic region. His career spans decades of operational excellence, sales
innovation, and team development—making him a key driver of the strategic foundation
behind J Squared Strategic Solutions.
Larry brings a disciplined, growth-oriented mindset shaped by both real-world experience and
formal executive education from Columbia Business School. His background includes award-
winning tenures as District Manager, go-to-market strategist, and marketing leader—roles that
have positioned him as a mentor and guide to emerging talent across the region, including Jeff
“J2” Johnson.
As a senior leader, Larry directly influences the success of field sales teams by aligning regional
goals with national strategies, identifying growth opportunities, and ensuring that professionals
like J2 are equipped to exceed customer expectations. His military service aboard the USS Carl
Vinson and decades in the private sector have shaped a leadership style grounded in
accountability, respect, and long-term vision.
Customer Value Areas:
Sales Leadership • Go-to-Market Strategy • Growth Planning • Sales Enablement • Team
Development • Regional Marketing Strategy • Customer-Centric Innovation
“When I win, it is because Larry built the blueprint. His vision sets the tone—and that is what
keeps our customers ahead of the curve.” – Jeff “J2” Johnson