With more than 26 years of distinguished service at United Rentals, Larry Kuebler is a respected leader in the equipment rental industry and currently serves as Director of Sales and Marketing for the Mid-Atlantic region. His career spans decades of operational excellence, sales innovation, and team development—making him a key driver of the strategic foundation behind J Squared Strategic Solutions.

Larry brings a disciplined, growth-oriented mindset shaped by both real-world experience and formal executive education from Columbia Business School. His background includes award-winning tenures as District Manager, go-to-market strategist, and marketing leader—roles that have positioned him as a mentor and guide to emerging talent across the region, including Jeff “J2” Johnson.

As a senior leader, Larry directly influences the success of field sales teams by aligning regional goals with national strategies, identifying growth opportunities, and ensuring that professionals like J2 are equipped to exceed customer expectations. His military service aboard the USS Carl Vinson and decades in the private sector have shaped a leadership style grounded in accountability, respect, and long-term vision.

“When I win, it is because Larry built the blueprint. His vision sets the tone—and that is what
keeps our customers ahead of the curve.” – Jeff “J2” Johnson