As Branch Manager III overseeing one of United Rentals’ premier Commercial Truck & Utility Equipment Hubs in the Northeast, James Hadfield brings over 30 years of experience in fleet logistics, utility support, and specialized vehicle deployment. For nearly two decades with United Rentals, James has been a go-to leader in supporting high-volume contractors, municipalities, and utility providers with the equipment that keeps infrastructure projects moving—literally.

Working in direct partnership with Jeff “J2” Johnson, James leads the sourcing, preparation, and mobilization of critical truck-based assets, including bucket trucks, digger derricks, tensioner pullers, reel trailers, CDL stake beds, pickups, and more. Whether it’s powering overhead electrical installs, underground cable pulls, or storm restoration response, James ensures that J2’s clients have access to the most reliable, job-ready fleet in the Mid-Atlantic region.

With a professional background that includes leadership at Enterprise and Champion Car & Truck Rental, James has built a reputation for operational excellence, responsiveness, and real-world problem-solving. His team operates with a mission to minimize downtime, streamline jobsite logistics, and deliver the specialized trucks that keep utility and infrastructure crews efficient and compliant.